WHY PRICING DATA RATES WELL
Four things a fee decision makes explicit
- Value is asserted. Setting a rate requires stating what the firm believes its work is worth, which is a position that has to be defended.
- Concessions have reasons. A discount approval usually records why the firm decided to hold a relationship rather than a price.
- Write-offs are admissions. Deciding not to bill for work is an internal judgement that something went wrong, recorded quietly.
- Market response closes the loop. Whether a rate was accepted or refused is information about the judgement behind it.